An ounce of information
Article by Pnut King
Published on 11/28/2023 in Peanut News
While Jif and Skippy might be at the top of the US peanut butter market, they aren’t the brands with the best ingredients or production processes.
Today, brands with an awareness of the full diversity of peanut varieties and origins are customising their products. They’re varying the proportion of Spanish or runner type peanuts used in their manufacturing processes to create more luxurious flavour profiles and more desirable textures.
Equally, smart manufacturers are using advanced grinders that make peanut butter without oxidation or added heat. That ensures a more consistent treatment of each nut and significantly extends the shelf life of the product.
Amidst the competitive landscape of peanut butter brands, a noteworthy trend is the emphasis on diverse peanut varieties and origins. Some brands are elevating flavor profiles and textures by adjusting the proportion of Spanish or runner type peanuts. 
Moreover, innovative manufacturing techniques, such as using advanced grinders to eliminate oxidation and added heat, ensure consistency and prolong shelf life. These strategic approaches, coupled with effective branding and packaging, distinguish products in a saturated market.
In a crowded marketplace, it’s these kinds of innovations – combined with a branding and packaging approach that captures these advantages – that can help your products stand head and shoulders above the rest.
Uncover more of Agrocrops’ peanut expertise here: PEANUTS & US
With over 17 years of experience in the peanut industry and numerous awards recognising his contributions, he founded Agrocrops in 2008, a leading global peanut company. His passion for peanuts drives his commitment to improving the industry for all stakeholders and promoting sustainability.
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